Tag Archives: Universities

How Can Higher Education Institutions Benefit from the Metaverse?

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What are some possibilities which the metaverse can offer to colleges and universities? It can serve to recruit students and many other things. Swinburne University of Technology, an Australian institution, already uses the metaverse in some way.

For some insight into how institutions of higher learning can gain from the metaverse, let’s meet Christina Yan Zhang, PhD, founder and CEO of The Metaverse Institute. A former international student. Zhang started research on the metaverse in 2005 while studying for her master’s degree. Her dissertation was mainly about the metaverse’s use in developing international strategies for universities.

Zhang later studied for her PhD which was mainly about the metaverse. During that time, she served as Loughborough Student Union’s first international development officer. In 2022, she started the Metaverse Institute. It assists a variety of organizations ranging from governmental to institutional investors in identifying how they match up to the metaverse and devises frameworks to start using the technology to reach their goals.

Zhang’s next ambition is towards institutions of higher learning. According to Zhang, “We can really use the next generation of the internet to help improve the Real world,” Apart from serving to recruit students, Zhang is of the opinion that the metaverse can possibly alter education outright by giving an “immersive, interactive and intuitive user interface” which will see learning pivot towards being more “bottom-up”. Read more here.